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RevCascade Weekly – February 21

Rahul Singh writes a provocative piece on B2C Business 2 Community on how the customer lifecycle has dramatically changed and why omnichannel strategies have a 91% better year over year customer retention rates than others in Why Omnichannel Customer Lifecycle Will Take Lead For ECommerce In 2016

Traditional Vs Digital Customer Lifecycle

On Forbes Deborah Weinswig, Executive Director and Head of Global Retail & Technology for the Fung Business Intelligence Centre, drills down on the profound impact of millennials becoming the largest consumer group in the US furniture and bedding market in Seismic Shift To Millennials Driving Dramatic Changes In U.S. Furniture Market

Retail Dive contributing editor Daphne Howland analyzes Ebay’s new strategy to take on Amazon in EBay CEO outlines turnaround plan

Over at Bloomberg Shannon Pettypiece drills down on the how Walmart’s massive investments in ecommerce have yet to truly pay off in Wal-Mart Is Still Outshined by Amazon Despite Spending Billions

Internet Retailer senior editor Frank Tong uncovers how nearly 80% of the brands sold on Alibaba’s Tmall have never sold in China in Alibaba’s global marketplace attracts 5,400 foreign brands

The RevCascade Weekly is a human-curated newsletter that brings you the best news, perspectives, insights, and lessons learned across the ecommerce ecosystem.