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RevCascade Weekly – February 29

Over at Internet Retailer, Fareeha Ali does a deep dive on Etsy’s annual results which show particularly strong growth in mobile sales as well as seller services in Sales on Etsy.com grow nearly 24% in 2015

The Drum’s Asia editor Charlotte McEleny writes about how social and messaging mobile platforms are driving massive transactions levels in WeChat had more mobile transactions over just Chinese New Year than PayPal had during 2015

Business of Fashion writer and strategist Lauren Sherman asks the hard questions facing luxury brands – and really all brands – in her must read Can Young Luxury Brands Bypass Wholesale?

Phil Wahba at Fortune writes an in depth profile of JCPenney CEO Marvin Ellison who is doing his best to right the ship as the retailer sails through choppy waters in The CEO Who’s Reinventing J.C. Penney

On Bloomberg, Greg Quinn reports on Canadian retail sales falling great than expected Canada Retail Sales Fell Most Since 2010 in December

The RevCascade Weekly is a human-curated newsletter that brings you the best news, perspectives, insights, and lessons learned across the ecommerce ecosystem.