RevCascade Weekly – April 3

Brand builder & strategist Alex Berg goes deep at Fast Company on how Amazon’s rise to prominence makes it imperative for retailers to adopt new strategies in How Retailers Will Survive In The Amazon Era

Venture investor Adam Besvinick delves into the importance of thoughtful branding and story telling for new entrants in ecommerce in Startup Brands I Love (and the Founders Behind Them)

Over at MediaPost, Jack Loechner reviews 2015 US ecommerce growth including particularly strong growth in the CPG category in Ecommerce Up 30% in 2015, CPG Up 42%

L2’s Elizabeth Rosen ranks digital’s top activewear companies and what they are doing Top 10 Activewear Brands in Digital

eMarketer breaks down the rapid rise of mobile commerce in China with where mobile sales now account for greater than 50% of total sales in Ecommerce Turns into Mcommerce in China

The Times of India discusses the importance of embracing programmatic advertising to attract top of funnel to drive new users to ecommerce sites in E-commerce brands to drive change in online ad industry: Report

Speaking of Amazon, AFP’s Thomas Urbain writes about Amazon’s ambitions in fashion as the company attempts to position itself as a force in the ready-to-wear fashion world in Amazon sets its sights on the fashion world

The RevCascade Weekly is a human-curated newsletter that brings you the best news, perspectives, insights, and lessons learned across the ecommerce ecosystem.