Maisonette Case Study

The Platform Powering Maisonette’s Successful Launch

54 boutiques, 70+ unique brands, and 3,000+ SKUs

The Story

Maisonette is a high-end ecommerce marketplace for children’s clothing, furniture, toys, and décor, founded by former Vogue co-workers Sylvana Durrett and Luisana Mendoza Roccia. The two launched Maisonette after becoming frustrated in their attempts to find unique, high quality clothes for their children. Mass retailers like Zara and Old Navy have limited selections, and no online marketplace for cool, stylish kids’ merchandise existed. So, using RevCascade’s technology to power it all, Maisonette launched its own elegantly curated marketplace.

The Challenge

Maisonette had a clear vision: create a website where parents could come online, view product catalogs from the most fashionable kids’ boutiques in Paris, London, Los Angeles, New York, and other cities around the world, make a purchase, and have the products delivered right to their door. To do this, Maisonette needed to create a vendor portal where dozens of stores and brands could manage their product information, update their inventory, and manage transactions in order to launch their marketplace.

Solution

In just six weeks, Maisonette launched its vendor portal on the RevCascade platform. By integrating with RevCascade’s APIs, Maisonette connected its ecommerce platform, onboarded its launch boutiques and brands, managed their products, automated inventory updates, and enabled transactions. In addition, Maisonette integrated their preferred international shipping carrier to RevCascade to facilitate cross-border commerce. Today, Maisonette operates an efficient, boutique and brand-friendly dropship program that serves as the foundation of its rapidly scaling marketplace.

Results

Through its integration with RevCascade, Maisonette was able to evolve quickly from a brilliant idea to a successful, thriving online marketplace with 50+ boutiques, 70+ unique brands, and thousands of unique SKUs. Maisonette is already being hailed as the “Net-a-Porter” for kids and has been highlighted in publications like the Wall Street Journal and Vogue for its ingenuity, product assortment, and ease of use for shoppers.

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